Our story

From the very beginning, in 2005, the British founders of makebelieve beauty ltd understood why you use a self tan.

As the founders agree, ‘A tan makes you feel better about yourself – it helps you feel more confident to release your inner glow. No one wants to apply a functional product with a fake colour, a fake smell, and unnatural streaks,’  Now you no longer have to!

Our passion for developing a skin-caring, tanning range specifically for the UK market resulted in a range of self tanning and makeup products to complement a diversity of skin types. Our philosophy is simply to make life easier, embrace those little indulgences from time to time and help your inner glow shine through.

Makebelieve is still an independent British company striving to continue to develop the ultimate indulgent, sun-free tan that helps you feel good about yourself. The key to our success is our ingredients for beautifully tanned and moisturised skin. After all, a tan just makes us all feel more confident and beautiful both inside and out.

So join us, and become a believer and escape into a world where your inner beauty can shine through with a little help from makebelieve.